Jessica Caffarel

Jessica Caffarel, MBA, has extensive work experience in marketing and communications roles. Jessica is currently the Director of Marketing Operations at Methodist Health System, a position they started in April 2022. Prior to that, they were the Regional Marketing Director at Steward Health Care from March 2021 to April 2022.

From 2019 to 2021, Jessica worked at LCMC Health as the Director of Marketing and Communications, where they led the organization's CRM and marketing automation platforms and integrated them into marketing activities. Jessica also served as the Manager of Marketing and Communications, overseeing the development and execution of integrated marketing campaigns for LCMC Health and its hospitals. Before that, they were the Lead Marketing Specialist, responsible for developing and implementing marketing strategies and leading the system's CRM initiatives.

Earlier in their career, Jessica held the role of Communications Coordinator at the University Medical Center New Orleans, where they coordinated various communication efforts, including advertising, newsletters, and social media content. Jessica also worked as a Communications Coordinator at Mary Bird Perkins Cancer Center, managing marketing and communication initiatives to support the cancer center's brand. Additionally, they have experience as an Advertising Coordinator at Louisiana Cat, an Account Liaison at Unison Communication, a Communications Intern at both Mary Bird Perkins Cancer Center and Louisiana Dental Association, and a Public Relations Intern at The Young Leaders' Academy of Baton Rouge, Inc.

Overall, Jessica Caffarel's work experience spans a variety of marketing and communications roles in the healthcare industry and beyond. Jessica has demonstrated expertise in developing and executing marketing strategies, managing CRM systems, coordinating various communication initiatives, and overseeing advertising and promotional activities.

Jessica Caffarel holds a Master of Business Administration (MBA) degree in Data Analytics from LSU Shreveport. Jessica also has a Bachelor of Science (BS) degree in Business with a concentration in Marketing, as well as a Bachelor of Arts (BA) degree in Mass Communication with a focus on Public Relations, both obtained from Louisiana State University. Additionally, they have obtained the Society for Healthcare Strategy & Market Development (SHSMD) Strategic Planning in Healthcare Credential from the Society for Healthcare Strategy & Market Development in 2019.