Boris Lettinga SMP

Boris Lettinga SMP is an experienced professional in market research and consultancy, currently serving as Senior Client Director at MetrixLab since January 2019, following a progression from Client Director. Prior experience includes roles at GfK as Senior Consultant Brand & Customer Experience, and at Essent as Senior MI Specialist Branding, Advertising & Media, where responsibilities encompassed impactful market research and analysis across various branding and communication initiatives. Other notable positions include Market Researcher at ANWB, Research Consultant at TNS NIPO, Consultant/Market Researcher at Bureau Bartels, and Project Manager at Tiscali. Boris Lettinga holds a Master's degree in Economics from Utrecht University and an additional certification as a Senior Marketing Professional from TIAS School for Business and Society.