Yasmina Sehaqui

Yasmina Sehaqui currently serves as Client Director at MetrixLab since April 2024, specializing in FMCG, luxury, and beauty & cosmetics, and contributing to innovative research across over 90 countries. Prior to this role, Yasmina held several positions at OpinionWay from March 2020 to April 2024, including Director of Research & Insights and Manager of Research & Insights, focusing on strategic commercial proposals and client support in B2B markets. Experience at CSA (Institut d'Études) from January 2016 to February 2020 involved managing projects in customer satisfaction across banking, insurance, and telecommunications sectors. Seshaqui began their career as a Marketing Research Assistant at BNP Paribas in 2015 and has a strong educational background with master's degrees in management and marketing from IÉSEG School of Management and Groupe ISCAE.