Benoit Boucher

Benoit Boucher is an accomplished marketing professional with extensive experience in various leadership roles across multiple organizations. Currently serving as the Manager of the Conversion Media Group at Metro Inc. since August 2023, Benoit also contributes as a University Lecturer at HEC Montréal since January 2022. Prior to these roles, Benoit was the Director of Client Services at Nobrainer and undertook significant positions at Neptune Retail Solutions as Senior Account Director, and Ogilvy Canada as Director of Client Services. Previous experience includes impactful roles at ALTAVIA, lg2, Pigeon Brands, and BCP & Publicis Montreal, focusing on strategic development, shopper marketing, and client project management. Benoit holds a Bachelor of Business Administration in Marketing from HEC Montréal and a D.E.C. in Human Sciences: Administration from Shawinigan College.