Benoit Martin

Benoit Martin is an experienced professional in digital marketing, communication, and customer experience, currently serving as the Digital Customer Experience, Communication and Marketing Manager at MGEN since May 2018, overseeing a team of 18 individuals focused on digital marketing and customer acquisition. Prior to this role, Benoit worked at Air France as a Senior Product Manager, where the development of a multilingual Travel Guide was a key achievement. Benoit co-founded WIZABI, a technological platform that enhances marketing personalization and customer journeys, and also served as Managing Director at IDEA FIZZ, providing strategic digital marketing advice. Notably, Benoit's career includes leadership roles at Isobar Morocco and Takezo, where responsibilities spanned business development, team management, and technical innovations in search marketing. Benoit holds a Master's degree in Management des Systèmes d'Information et de Communication from Université de Bretagne Occidentale.