Pei Liu

As the Technology Partner of Miaozhen Systems, Pei is at the helm of company’s technical strategy, R&D, and innovation. With a computer science education from the prestigious Peking University, he has extensive experience with big data and AI and is an expert in ad effectiveness evaluation, marketing data analytics, and marketing optimization.

Since joining Miaozhen Systems in 2007, Pei spearheaded R&D of several major products (including AdMonitor and SmartVerify). His work was crucial in achieving widespread usage of China’s first mobile ad measurement SDK. Under his leadership, his product team released China’s first solutions for invalid traffic measurement, digital TV ad measurement, and smart TV ad measurement.

Pei is a interactive ad standards expert for the China Advertising Association and co-chair of the MMA China Ad Standard Committee. He has contributed to the creation of national standards and industry technology standards and developed patented technologies for mobile ad measurement, smart TV ad measurement, and more.