Sarah Robinson

Brand Manager, Mining at Michelin

Sarah Robinson is an experienced professional in the tire and motorsports industries, currently serving as Brand Manager for Mining at Michelin since June 2004. Having held various roles including Motorsports Marketing Manager and Technical Product Marketing for BFGoodrich Passenger Tires, Sarah specializes in aligning brand and consumer marketing with product development. Responsibilities include managing product portfolios and evaluating tire performance through rigorous testing. Prior experience includes serving as a Technical Inspector for the International Motor Sports Association, ensuring compliance with regulations during major racing events. Sarah holds a Bachelor's degree in Textile Engineering from Auburn University, earned in May 2002.

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