Jim Waters

Student Mentor at Michigan State University

Jim Waters is an experienced professional with a strong background in marketing, sales, and strategic advisory roles across various industries. Currently serving as a Student Mentor at Michigan State University's Center for Anti-Counterfeiting and Product Protection, as well as the Senior Director at Systech International, Jim focuses on branding, customer acquisition, and pipeline development. Previous positions include Senior Advisor at multiple firms, CMO at FreighTech Advisors, and Vice President of Marketing at FRAYT, where Jim significantly drove marketing team growth and revenue. Jim co-founded TagHawk and led Foresight Information Services, achieving successful acquisitions. With an MBA from D'Amore-McKim School of Business and a B.S. in Marketing from Bridgewater State University, Jim has consistently generated substantial sales pipelines and enhanced brand visibility throughout the career.

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