Barbara van Gennep

Barbara Van Gennep is an accomplished marketing and communications professional with extensive experience across various industries. Currently serving as the Channel Program Director at MicroTouch since February 2021, Barbara previously held the position of Program Manager at Principle Global, where responsibilities included managing complex brand implementations and ensuring consistent branding across various projects. Prior roles include Global Marketing Communications Manager at Kensington, where Barbara was responsible for worldwide communication strategies and brand messaging, and Channel Marketing Manager at Lowepro, focusing on retail channel expansion. With a solid foundation in marketing communications from positions at Elo TouchSystems and Raychem Corporation, Barbara holds a Bachelor of Arts degree in Broadcasting from San Jose State University.