Rachel Overby

Rachel is a marketing and communications professional with more than ten years of experience in the aftermarket automotive parts market. Prior to her role at Mighty, she was an internal communications manager for a 500+ formalwear retail store chain. In 2007, that company was acquired by a larger brand and Rachel was retained to develop and implement the communications processes for the combined 1,000+ locations. Her previous roles included marketing manager, program development consultant, and corporate trainer. Today, Rachel is the Director of Marketing and Communications for Mighty Auto Parts, where she is responsible for the strategic planning and alignment of goals with the sales and product teams to create and implement effective go-to-market strategies for new and existing products, systems, programs, and services. She also manages internal and external communications for both digital and analog mediums and supports all content development for Mighty national sales and business meetings. Rachel graduated from the University of Central Florida with a Bachelor of Arts degree in Psychology.