Sim Yee Yap

Sim Yee Yap is a Global Community Manager at HoYoverse, where responsibilities include developing social strategies and managing content for Honkai: Star Rail's social media presence. Previously, Sim worked at Razer Inc. as a Community Specialist, enhancing engagement on social media platforms and conducting performance analysis to optimize campaigns. Roles at Razer also included Associate Community Specialist and Community Intern, focusing on content creation and community management. Earlier experience as a Public Relations Intern at Allison+Partners involved client research and media relations support. Education includes a degree in Communications and New Media from the National University of Singapore.