Johanna Toiviainen

Johanna Toiviainen has extensive experience in marketing and communications. Johanna is currently serving as the Senior Director of EMEA Marketing at MikMak, a position they have held since April 2023. Prior to their current role, Johanna was the Head of Marketing & Communications at Swaven, a company acquired by MikMak in March 2023. Johanna worked at Swaven from March 2017 to April 2023, where they played a key role in helping brands optimize their sales conversions and marketing strategies. Before their time at Swaven, Johanna worked as the International Communications Manager at Lengow from July 2014 to March 2017, where they were responsible for strategic communications planning and implementation across multiple countries. Johanna also managed a team of project managers and PR agencies, organized events, and developed partnerships with major e-commerce channels. Prior to Lengow, Johanna served as a Senior PR Consultant and Regional Manager at Open2Europe from November 2005 to July 2014. In this role, they were involved in international PR account management, team and project management, and the creation and implementation of communication strategies. Johanna has also worked in various roles at Stora Enso and Institut finlandais, gaining experience in commercial coordination, writing and translation, and press-related duties.

Johanna Toiviainen received a Bachelor's Degree in Languages from the University of Liège in the years 2000-2001. Johanna then went on to earn a Master's Degree in Languages & Corporate Communication from the University of Jyväskylä between the years 1998 and 2005.