Kristi Eide

Kristi Eide is a seasoned marketing professional with extensive experience in marketing technology and automation across various industries. Currently serving as the Sr. Marketing Technology Lead at MINDBODY, Inc., Kristi focuses on executing and analyzing digital marketing strategies while collaborating with multiple departments to enhance customer engagement and data quality. In addition to this role, Kristi hosts the Nacho Baby Mama Podcast, discussing relationships, parenting, and humor. Previous positions include Marketing Automation Manager at InEight Inc., Marketing Automation Architect at Keap, and Marketing Specialist II at LI-COR Biosciences, where Kristi developed expertise in email marketing, lead management, and PPC advertising. Kristi holds an MBA in Marketing/International Business and a B.S. in Biological Sciences from the University of Nebraska-Lincoln.