Mohsin Shaikh has worked in various roles in the past few years. From 2015 to 2017, they worked as a Digital Marketing Manager at plan-a for Digital, where they were responsible for brainstorming new and creative growth strategies, planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs), and evaluating customer research, market conditions and competitor data. From 2017 to 2019, they worked as a Marketing Manager and Business Consultant at Mindbowser Inc, where their roles included identifying new revenue streams and business opportunities, requirement analysis of leads, identification and segregation of potential channels, training sessions and webinars for clients, and proactively and strategically initiating contact with newly discovered potentials. From 2019 to 2022, they worked as a Product Manager at RemotePanda. Currently, they are a Visiting Professor at MIT ADT University.
Mohsin Shaikh holds a Master of Business Administration (M.B.A.) degree from Savitribai Phule Pune University in Marketing, as well as a Bachelor's Degree in Computer Engineering from G.H. Raisoni College of Engineering. Mohsin has also obtained several certifications, including Advertising on LinkedIn from LinkedIn (2020), Bing Ads Accreditation Program from Microsoft (2016), E-Learning course on “Social media marketing” from HP LIFE (2016), Double Click Rich Media Fundamentals from DoubleClick (2016), Google Analytics from Google (2015), Advance Course in Digital Marketing from Lavenir Institute of Professional Studies (2015), Google Adwords from Google (2015), and Growth Hacking with Digital Marketing Masterclass 2017 (Course v4.0) from Eazl.co.
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