Bjorn Lee

Bjorn Lee is the Founder of MindFi.co, a data-driven mindfulness platform that offers self- and community-care services, therapist matching, and personalized wellbeing tools. Bjorn established the company in December 2016.

In 2019, Bjorn worked as an Entrepreneur In Residence at WeWork.

From 2013 to 2015, Bjorn served as a Product Manager for the Zendesk-Zopim Integration at Zendesk. Bjorn later became the Head of Product Innovation, working directly with the founders. Bjorn played a crucial role in the acquisition of GetKudos, a customer reviews platform, by Zendesk.

Before that, Bjorn co-founded and served as the Chief Product Officer of Stickery, a company funded by Google Ventures and 500Startups. Stickery was incubated by AngelPad and was acquired in 2013.

As the Director and early founder of e27 (Optimatic), Bjorn contributed to the development of the company from 2006 to 2012.

In 2009, they co-founded Jabfish, an advertising agency marketplace. However, the company pivoted and eventually merged with Stickery.

Bjorn worked as the Head of International Business Development at HiPiHi, a virtual reality company referred to as the "Second Life of China." Bjorn played a role in securing the first revenue deals with IBM and Intel.

Despite their various roles, Bjorn also worked as a Strategy Consultant at OgilvyOne in 2007, where they focused on evangelizing earned and social media to clients like Cisco and IBM.

During their time as an Analyst (Graduate Intern) at DFJ in 2007, Bjorn organized the first and largest Web 2.0 startup conference in Vietnam for the new branch of DFJ.

Bjorn began their career in 2004 as an intern in Business Development at Alpha Innotech Corporation, a biotech hardware startup that was later acquired by Cell BioSciences.

Bjorn Lee began their education at Dunman High School from 1994 to 1997. Afterwards, they attended Hwa Chong Junior College from 1998 to 1999, specializing in Physics and Math. Bjorn then pursued a Bachelor's degree in Business Administration (Honors) at the National University of Singapore from 2002 to 2006. In 2004, they also had the opportunity to study Business at Stanford University, focusing on Management Science & Engineering and Technology Entrepreneurship from 2004 to 2005.