Irina Dementyeva

Irina Dementyeva is an accomplished professional with extensive experience in business intelligence and performance analytics, currently serving as the Director of Business Intelligence & Performance Analytics at Mindshare, focusing on the Unilever Personal Care account. Prior to this role, Irina held various positions at OMD USA, including Manager of Marketing Sciences, where contributions to the Nissan United account were significant. Previous experience also includes work at Young & Rubicam, GfK, and Joonbug.com, highlighting expertise in market research, brand strategy, and event management. Irina holds an MBA in Marketing from Pace University and an ARF Certificate in Marketing Optimization and Insights from NYU School of Professional Studies, complemented by a Bachelor of Science in Marketing from Fairleigh Dickinson University. Proficient in tools such as Tableau, Alteryx, and Excel, Irina possesses strong analytical skills and a robust understanding of consumer insights and brand performance.