Mark Cakebread

Mark Cakebread has extensive experience in the media industry, working with companies like Mindshare, Volvo Cars, Wavemaker UK, The&Partnership, and Initiative. Mark has held various leadership roles, overseeing client relationships, team management, strategy and planning, operations, and commercial management. Mark has a proven track record of driving growth and innovation for their clients, with a focus on effective media strategies and client servicing. Throughout their career, Mark has been instrumental in developing brand strategies and campaigns for major clients in the automotive and consumer goods industries. Mark's expertise lies in media negotiations, team development, and delivering on client KPIs.