Padmavathy Vijayakumar

Padmavathy Vijayakumar has worked in a variety of roles in digital marketing and product management. From 2023 to present, they have been a Product Manager at Mindwave Solutions, Inc, where they are responsible for defining the overall product strategy and roadmap. From 2021 to 2023, they were a Product Lead at Anubavam, where they were responsible for understanding and representing user needs and aligning stakeholders around the product vision. From 2020 to 2021, they were an Associate Product Manager and Digital Marketing Manager at Zengage, where they were responsible for creating and implementing the company or organization’s vision and mission, evaluating the work of other executive leaders, maintaining awareness of the competitive market landscape, and leading the development of the company’s short- and long-term strategy. From 2020 to 2020, they were a Digital Marketing Head at Zori World, where they were responsible for analyzing competitors, creating strategies to promote products, and customizing the website. From 2019 to 2020, they were a Digital Marketing Consultant at SKEMA Business School, where they planned and executed all digital marketing campaigns and measured the performance of all digital marketing campaigns. Lastly, from 2019 to 2019, they were a Digital Marketing Assistant at SolidTrust Technologies India Pvt Ltd., where they experienced as a business developer and managed tasks and processes.

Padmavathy Vijayakumar's education history consists of a Doctorate of Business Administration from Swiss School of Business and Management (2023-2026), a Master's degree in International Marketing and Business Development from SKEMA Business School (2019-2020), and a Bachelor of Technology in Information Technology from Pondicherry University (2015-2019). Additionally, they have obtained multiple certifications from Google and LinkedIn, such as Foundations of Project Management (Google, 2022), Tableau 10 Essential Training (LinkedIn, 2020), Building an Integrated Online Marketing Plan (LinkedIn, 2019), OMCA Certification for Online Marketing Associate Test Prep (LinkedIn, 2019), SEO Foundations (LinkedIn, 2019), and Advanced Google Analytics (Google Digital Garage, 2019).