Katie Iwanin

VP Marketing & Strategy at Minnetonka

Katie Iwanin has a diverse range of work experience spanning over two decades. Katie is currently the VP of Marketing & Strategy at Minnetonka, where they have been since 2021. In this role, they are responsible for leading and strengthening core strategic planning for the company. Prior to Minnetonka, Katie was the Director of Marketing at the same company, where they played a key role in evolving the brand and reframing strategic approaches for their heritage products.

Before their time at Minnetonka, Katie was a Co-Founder at Wallflour Foods from 2018 to 2022. In this role, they built the company from the ground up and focused on empowering female entrepreneurs. Wallflour Foods received recognition for their waffles, winning "Best Bite" at a major event and participating in a prominent incubator program.

From 2008 to 2021, Katie worked at Zeus Jones Ltd., starting as an Office Manager and eventually becoming a Strategy Director & Account Director. During their tenure, they led marketing campaigns for major clients such as Nestle Purina and Medtronic, as well as collaborated on integrated marketing strategies for General Mills. Katie also played a crucial role in launching and managing social media content for Cheerios.

Katie's earlier career involved internships in the music industry, first at Alternative Distribution Alliance in 2002, and then at Universal Music Group in 2003. Prior to that, they worked as a DJ and Marketing Assistant at Radio K from 1999 to 2002.

Overall, Katie Iwanin's work experience showcases their strategic marketing skills, entrepreneurial spirit, and ability to adapt and contribute to the growth of various organizations.

Katie Iwanin attended the University of Minnesota from 1999 to 2003, where they obtained a Bachelor's degree in Philosophy, Mass Communication & Italian. The specific field of study during their time at the university is not provided.

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