Paula Abasolo

Paula Abasolo is an accomplished digital transformation leader with extensive experience in ecommerce and operations management. Currently serving as Omnichannel Technical Delivery Lead at Mint Velvet since May 2022, Paula is responsible for the technical roadmap and project delivery across a range of technology initiatives. Previous roles include Ecommerce Head of Operations and Infrastructure at Dobell, where Paula led significant software development projects, including an ecommerce replatforming from Magento 1 to Magento 2. Earlier experience includes positions at Wiggle.co.uk in finance and customer services, a supply chain role at Kimberly-Clark, and administrative duties at Brittany Ferries. Paula holds a degree in International Trading from Escuela Universitaria Elcano and has furthered education through The Knowledge Academy.