Xin Shi

Xin Shi is an experienced professional specializing in consumer research and data analysis, currently serving as Associate Director at 英敏特国际集团有限公司 since April 2020. In this role, Xin Shi manages over 50 quantitative and qualitative projects annually, ensuring timely and high-quality delivery. Previously, as Faculty Development Advisor at 上海财经大学, Xin Shi developed a teaching evaluation scale for MBA programs through extensive research and data collection. Earlier experience includes positions at the Institution of Consumer Behavior Science in SUFE and roles in professional services and marketing at SHL, HSBC, and Porsche. Xin Shi holds a Master of Science in Marketing from the University of Leeds and a Bachelor's degree in Marketing from Shanghai University of Finance and Economics.