Sophie Lu

Sophie Lu has a diverse work experience that spans various roles and industries. Their most recent position was with MiQ as a Creative Designer in the APAC region, starting in 2023. Prior to this, they ran their own creative branding studio called In the Jungle | Digital Content Creation, where they provided services such as food styling, graphic design, photography, videography, and social media management for local Melbourne businesses.

In 2019, Sophie worked as a Food Stylist and Content Creator for the platform BigLittlEyes, where they shared recipes and interacted with the audience through content creation on YouTube and Instagram. Sophie also achieved success in building brand personas and identities for restaurants as a Brand Designer at CloudKitchens, where they ensured consistent brand messaging across touchpoints.

In addition, Sophie has experience as a Social Media Coordinator for Social Fixation Pty Ltd, promoting a coffee subscription box and increasing audience engagement. Sophie has also worked as a barista at noisette, gaining knowledge of Melbourne's coffee and hospitality culture.

Earlier in their career, Sophie worked as a Graphic Designer and Marketing Assistant for ANNA DOLLY, where they designed websites and campaign banners for a Taiwanese-owned online shop. Sophie also had an internship as a Publishing Intern at 商周集團Business Weekly Group, where they proofread graphics and content, conducted research, and collaborated with various publishing departments.

Overall, Sophie's work experience showcases their skills in creative design, content creation, branding, social media management, and project management.

Sophie Lu completed their Bachelor of Arts in Chinese Language and Literature at the National Taiwan Normal University from 2012 to 2015. Sophie went on to pursue a Master of Advertising at RMIT University from 2018 to 2020.