As Chief Strategy and Marketing Officer, Melissa provides leadership, management, and tactical execution while focusing on MLS PIN’s strategic initiatives and opportunities in alignment with the corporation’s goals for outreach and growth. Her responsibilities include stakeholder relations, business development, broker resources, marketing and communication, product user interface, data services and syndication, customer success and education, and the effective roll-out and adoption of company initiatives. She directs and shapes MLS PIN’s brand, identity, and positioning.
Melissa has attained the CMLX3 Industry Leadership designation. She currently serves on the 2020 CMLS Participant Data Access Workgroup, and her additional CMLS leadership includes the CMLS Marketing Committee, the CMLS Conference Committee, and the CMLS Marketing and Communications Section Council, which she co-chaired for two years. She recently served on the 2020 National Association of REALTORS® Executive Institute Advisory Board representing CMLS and is presently on the Massachusetts Association of REALTORS® 2020 Consumer Awareness Task Force and the Special Events Task Force. Melissa is a member of the COVE Communicators Group. She holds a BS in Business Administration from Becker College and is a member of the Shepherd Hill Music Parents Music Association.
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