Robert Cardarelli

Robert Cardarelli has extensive experience in the field of marketing analytics and consulting. Robert is currently the Executive Vice President of Analytics and Attribution at MMA (Marketing Management Analytics), where they lead the development of their real-time business driver and sales optimization platform. Prior to this, they served as the Senior Vice President of Digital Innovation and Consulting at MMA, where they led Ipsos MMA's Attribution solution and helped clients optimize their marketing investment strategies.

Before joining MMA, Cardarelli worked at Publicis Media as the Executive Vice President and Associate Partner. Robert was responsible for leading strategic accounts and analytics teams, consistently delivering revenue and growth through marketing mix modeling, cross-channel attribution, and sales forecasting. Robert also launched a global technical Center of Excellence to drive innovation in marketing analytics solutions.

Cardarelli has held roles at McCann Worldgroup, MindShare, HCD Research, Kantar Millward Brown - Media & Digital Practice, and Kantar throughout their career, where they held various leadership positions focused on marketing analytics, research, and client solutions.

Overall, Cardarelli's work experience showcases their expertise in marketing analytics, attribution, optimization, and innovation, supporting clients in driving profitable growth and navigating the evolving advertising landscape.

Robert Cardarelli holds a Master of Science (MS) degree in Marketing and Decision Sciences from Baruch College. Robert also obtained a Bachelor of Science (BS) degree in Psychology and Statistics from Stony Brook University.