Kelly Yefet

Kelly Yefet is an accomplished marketing professional with extensive experience in brand positioning, growth strategy, and integrated marketing campaigns across various industries. Currently serving as the Associate Marketing Director at Moderna since August 2022, Kelly is responsible for the development and execution of multichannel customer engagement strategies in Canada. As a Brand & Growth Marketing Advisor for KY Marketing Consulting, Kelly partners with small businesses to identify growth opportunities. Previous roles include Growth Programs Manager at Shopify, where Kelly drove global acquisition programs, and Associate Brand Manager at General Mills, focusing on brand program execution. Kelly co-founded Awoke N' Aware and has consulted for KixCare, further emphasizing a commitment to entrepreneurial growth and marketing innovation. Educational credentials include an MBA from the Schulich School of Business and various certifications in marketing and product management.