Marty Mares currently serves as the VP of Branding & Commercial Development at Polyfuze Graphics® Corporation, a position held since January 2020, while also acting as CEO of Mold In Graphic Systems® since October 2014. With a significant background in the cycling and sporting goods industries, Marty previously held roles such as Easton Cycling Business Unit Director at Easton-Bell Sports, E-Bike President at Motor Excellence, and CEO at Genuine Innovations, where notable achievements included advancing the company to its most prosperous era and enhancing brand equity. Early career experiences include positions as OEM Sales Manager and Sales Manager at Genuine Innovations and KHS Bicycles, contributing to strong business relationships and sales growth across the bicycle industry.
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