Jennifer Shipstad

Jennifer Shipstad has a diverse work experience in the beauty and retail industry. Jennifer started their career at LORAC Cosmetics, where they served as a National Account Manager, overseeing U.S. stores and establishing accounts. During their tenure, they successfully transformed the brand into a high-end luxury brand and expanded the retail presence from 4 to 32 retailers. Jennifer also negotiated business and promotional plans with retail buyers and built strong partnerships with Nordstrom.

After LORAC Cosmetics, Jennifer joined Elizabeth Arden as a Regional Account Executive. Jennifer managed major brands such as Juicy Couture and Curious by Britney Spears, generating annual revenue of $6M. Jennifer was then promoted to lead a $14M territory, achieving significant sales growth in J. C. Penny stores across California and Las Vegas. Jennifer also successfully launched Curious by Britney Spears in top Macy's stores, achieving impressive sell-through rates.

Jennifer later worked at Coty Prestige as a Regional Manager and Educator, where they recruited and managed a team of retail selling specialists. Jennifer'sleadership and coaching skills helped motivate the team to exceed sales targets.

Jennifer also worked at Dermalogica as a Key Account Manager, where they managed the ULTA Beauty account.

Jennifer has also had entrepreneurial experience as the owner of 100% Angel, a retail website specializing in pet ID tags.

Jennifer'smost recent role was as an Area Sales Manager at Molton Brown, where they oversaw sales on the West Coast.

Jennifer Shipstad has a Bachelor's degree in Digital Marketing from Bellevue University, which they obtained from 2016 to 2018. Prior to that, they attended the University of California, Los Angeles, where they studied Social Media Marketing starting in 2011. Additionally, Jennifer holds an Associate of Arts (A.A.) degree in Psychology from Los Angeles Valley College. Jennifer has obtained various certifications, including the Covid-19 Safety Compliance Certificate from the Los Angeles County Department of Public Health in October 2020. Jennifer also has certifications from Google Digital Academy (Skillshop) in Google Ads App, Google Ads - Measurement, Google Web Designer Basics, Google My Business Basics, Shopping Ad, Google Analytics Individual Qualification, Google Ad Search, and Google Ads Display. Jennifer has certifications in Content Marketing, Inbound Marketing, and Email Marketing from HubSpot Academy. Jennifer also holds certifications in Social Media Marketing from Twitter and HubSpot Academy. Furthermore, they have a certification in Selling and Marketing Your Products on Amazon from LinkedIn. Jennifer has completed a Molton Brown Apprentice program and has obtained the Certified Fragrance Sales Specialist certification from The Fragrance Foundation France in 2004.