Sheila Granados Silva

Sheila Granados Silva is an experienced marketing professional with a strong background in digital marketing and customer relationship management. Currently serving as Marketing Manager at Momentum Events since May 2021, Sheila focuses on marketing strategy development through comprehensive market research. Previous roles include SEM Specialist at Now Optics, where Sheila drove growth and brand awareness via Google Ads, and PPC Strategist at White Shark Media®, where Sheila managed AdWords campaigns and led client strategic planning. Sheila's earlier experience spans positions at Colgate Palmolive and La Colonia, emphasizing category optimization and customer needs analysis. Sheila holds a Master's degree in Marketing from Formato Educativo Escuela de Negocios, along with various certifications and a Bachelor's degree in Business Administration from Universidad Centroamericana, Managua.