Alena Kratochvilova

Alena Kratochvilova has extensive experience in brand management and marketing communications, currently serving as a Brand Manager for MILKA Biscuits and Local Heritage brands such as FIDORKA and KOLONÁDA at Mondelēz International since March 2012. Prior to this, Alena held the position of Junior Brand Manager for Gambrinus at Plzensky Prazdroj - SABMiller, where responsibilities included managing national promotions. Earlier career roles included Marketing Communication Specialist at T-Mobile Czech Republic, overseeing ATL campaigns and coordination of communication strategies, and Marketing Coordinator at McDonald's Czech Republic, focusing on kids' marketing initiatives. Alena's educational background includes a degree from the Prague University of Economics and Business.