Pamela Forbus

Pamela Forbus is an accomplished marketing and analytics professional with extensive leadership experience in the consumer goods and entertainment industries. Currently serving as SVP, Global Chief of Insights & Analytics at Mondelēz International, Forbus has held significant roles such as Senior Advisor at Sharma Strategy Group, SVP and Chief Marketing Officer for North America at Pernod Ricard, and SVP of Consumer Experience, Data Science, and Insights at The Walt Disney Studios. Prior experience includes serving as SVP of PepsiCo Global Insights & Analytics and Vice President of Strategic Insights for the Frito-Lay Division. Forbus holds a BBA in Marketing from Saginaw Valley State University and completed an Executive Education program at Stanford Law School in 2018.