Rajat Handa

Rajat Handa is a seasoned professional with a diverse background in brand management, sales, and marketing, currently serving as Brand Manager for Cadbury Dairy Milk and formerly as Category Revenue Planning Manager at Mondelēz International since May 2019. Responsibilities include developing the chocolate category strategy, managing trade spend budgets, and improving customer profitability. Prior to this, Rajat excelled as Area Sales Manager, overseeing sales strategy execution and business relationships throughout North Bengal, Sikkim, and Bhutan. Early career experiences include a management trainee position focused on marketing activation, a sales internship where a go-to-market strategy for Institutional Gifting was developed, and a consultancy role at Fractal Analytics in predictive analytics. Academic qualifications include a Post Graduate Diploma in Management from SPJIMR and an International Immersion in Marketing from Cornell.