Pilar Peñafiel

Pilar Peñafiel has a diverse work experience spanning over a decade. Pilar began their career as an Assistant Professor at Universidad de los Andes, where they worked for a brief period. Pilar then joined CMPC Tissue as a Marketing Assistant, handling campaigns for the brand Elite in the Peruvian market. Pilar also worked as a Research Assistant at Pontificia Universidad Católica de Chile.

In 2010, Pilar joined Cementos Bío Bío SA as a Corporate Finance Assistant, where they generated reports, conducted financial analysis, and managed cash flows. Additionally, they worked as an Assistant Marketing at Viña Errazuriz, overseeing website management and promotional material.

Moving forward, Pilar became a part of Viña MontGras, assuming various roles over the years. Pilar began as an Assistant Commercial, responsible for dealing with importers and distributors. Later, they served as the Export Manager LATAM & Caribe, handling commercial strategies, network expansion, and negotiation of marketing budgets. After that, they worked as the Head of Marketing and Product Development, responsible for global marketing activities and budget management. Eventually, Pilar became the Chief Marketing Officer, leading the Marketing team and defining the overall structure and functions of the department.

Pilar's most recent work experience is as a Marketing Advisor at LifeBox, beginning in 2020.

Pilar Peñafiel's education history includes a Bachelor's degree in Commercial Engineering from Pontificia Universidad Católica de Chile, obtained from 2006 to 2010. In 2016 to 2017, they pursued a Master's degree in Marketing from Universidad de Chile. Pilar also completed Level 3 Award in Wines and Spirits from Wine & Spirit Education Trust in 2015, as well as Level 1 & 2 in Wine and Spirits from the same institution in 2014. In 2011, Pilar completed an English-Advanced Level program at KIC Seattle. Most recently, in 2020, they enrolled in two courses offered by Yale University: "Introduction to Negotiation: A Strategic Playbook for Becoming a Principled & Persuasive Negotiator" and "The Science of Well-Being."