Wietske Hooghiemster

Wietske Hooghiemster is a seasoned marketing professional with extensive experience in CRM and digital marketing. Currently serving as Sr. Manager Marketing & Sales (Growth) at MOO since October 2022, Wietske previously held key positions at Treatwell, where responsibilities included leading lifecycle marketing strategies and managing CRM operations across multiple markets. Earlier roles encompassed CRM Management at Win Technologies, where focus areas included campaign strategy development and performance analysis, and positions at De Friesland Zorgverzekeraar and Talpa Media Holding, emphasizing customer engagement and online content creation. Wietske holds a Master of Science degree in E-marketing and Social Media from Middlesex University and a Bachelor’s degree in Media & Entertainment Management from Stenden.