George Morales

George Morales is a seasoned professional in the mortgage industry, currently serving as the Chair of the Reverse Mortgage Development Workgroup at MISMO since July 2024 and as the National Sales Director at Mortgage Cadence since February 2023. With extensive experience in reverse mortgage lending, George held leadership roles at Primary Residential Mortgage and American Advisors Group, where responsibilities included overseeing business development and training. George's background also encompasses significant contributions to operational strategies at MobileCause and management expertise demonstrated as General Manager at Century 21 Towne Center, where a sales process George developed led to substantial growth. Academically, George holds advanced coaching certifications that complement a robust career focused on product strategy, sales leadership, and international business development.