Alicia Lavire

Alicia LaVire is currently the Vice President of Marketing and Guest Experience at The Morton Arboretum. Prior to this role, Alicia gained extensive experience in marketing and brand management at the Shedd Aquarium, where Alicia held various positions including Senior Director and Assistant Director. With a background in project management at CHANGEffect, Alicia brings a wealth of experience to their current leadership role. Alicia is currently pursuing a Master of Business Administration degree at North Central College, after completing their BA in Communications at Grand Valley State University.