Ken Liu

Ken Liu has extensive experience in digital analytics across multiple industries, currently serving as a Digital Analytics specialist at Motoinsight since November 2020, focusing on Google Analytics for automotive clients. Prior roles include Digital Analytics Implementation Manager at BMO Financial Group, where Adobe Analytics governance was a key responsibility, and Marketing Analytics Manager at Dynamic Funds, leading digital marketing analytics initiatives. Ken's earlier experience includes positions as Optimization Consultant at Scotiabank, Marketing Analyst roles at eyeReturn Marketing and Wunderman, and freelance consulting in online marketing. Ken holds a Bachelor of Commerce degree in Management & Economics from the University of Toronto.