Michele Guimond

Michele Guimond is an accomplished marketing professional with extensive experience in brand strategy, community engagement, and performance growth across various industries. Currently serving as VP of Marketing at MEC since June 2021, Michele oversees a diverse portfolio that includes brand strategy and sustainability initiatives. Previous roles include Vice President of Marketing at VSSL and a significant tenure at Arc'teryx Equipment, where Michele led a multifunctional team, drove global Go-To-Market strategies, and developed comprehensive brand campaigns. Michele's career also includes leadership positions at Aritzia, Dassault Systèmes, and Lancaster, where a focus on operational efficiency and innovative marketing processes was established. Michele holds a Bachelor of Communications from Emily Carr University of Art & Design.