David Horacio Varela Juárez

David Horacio Varela Juárez is a seasoned professional with extensive experience in business administration and marketing, evidenced by a diverse career spanning over two decades. Currently, David is involved in documenting payroll processes using SAP HCM for Heineken México at MovIT-SG since November 2019. Prior to this role, David worked at VRL36@ - TourMedia Mx, focusing on media production and digital marketing strategies. David's background includes significant positions at Cervecería Cuauhtémoc Moctezuma Heineken México, where responsibilities ranged from managing pricing strategies through SAP to coordinating national implementations of new trade marketing systems. David also fulfilled academic roles, serving as a part-time professor at Universidad Tecmilenio, imparting knowledge on entrepreneurship and innovative business models. Educationally, David holds a degree in Business Administration from Tecnológico de Monterrey.