Khawlah AlSalem

Khawlah AlSalem has a varied and extensive work experience, beginning in 2016. In that year, they co-founded and served as the Marketing Lead for the Tutoring Center at Princess Nourah Bint Abdulrahman University. Khawlah also founded and served as President of the Maatharah Student Association. In 2017, they worked for SAUDI PAYMENTS as an IT Operations and GRC Trainee, and for Fintech Saudi as an Ecosystem Developer and Relationship Manager. From 2018 to 2021, they were Co-founder and Business Development Manager of Pop Up Yoga KSA, where they also handled Digital Marketing and Brand Management, and Product Management. In 2021, they took on two roles: Business Development Executive and Senior Business Development Specialist at Mozn, and Business Operations Specialist at ahb.sa. In their roles, they have handled B2B and B2C Design Services, B2B SaaS Compliance Product, Financial Markets Institutions, and Government sectors, and has been responsible for managing and building strong working relations with all clients, representing the company at trade organizations, developing strategies for strengthening client relationships and customer retention, setting digital marketing strategies and campaigns, shaping communication, branding and product positioning, planning and overseeing new marketing initiatives, assessing current competitor offerings, seeking opportunities for differentiation, ensuring that the product achieves product-market fit, conducting research to identify new markets and customer needs, managing the budgeting and financials, and rapidly executing initiatives to develop a fintech ecosystem.

Khawlah AlSalem completed their Bachelor's degree in Information Systems from Princess Nourah Bint Abdulrahman University between 2012 and 2017. Khawlah has also obtained various certifications, including Negotiations Mastery from Harvard Business School Online in 2022, The Art of Sales: Mastering the Selling Process Specialization [4 Courses] from Northwestern University in 2022, AML Foundations (V3) from ACAMS in 2022, Negotiation from Business Made Simple in 2021, Proposals from Business Made Simple in 2021, Marketing from Business Made Simple in 2021, Branding Foundations from LinkedIn in 2020, Online Marketing Foundations from LinkedIn in 2020, Personal Branding from LinkedIn in 2020, Digital Marketing from Udacity in 2019, Product Management and Product Marketing For Software Products from Product Focus in 2019, Product Management from General Assembly in 2019, Brand & Product Management from IE Business School in 2018, Managing & Leading Teams from University of Michigan in 2018, Inspiring & Motivating Individuals from University of Michigan in 2018, Viral Marketing and How to Craft Contagious Content from University of Pennsylvania in 2017, and Google Analytics for Beginners from Google in 2020.