Carolyn Simpson

Carolyn Simpson has a diverse work experience spanning over 15 years. Carolyn is currently the Global Head of Data Strategy at mSix&Partners, a position they have held since August 2023. Prior to this, they worked as the Data Ethics Lead and EMEA Digital Lead at the same company. Carolyn also has experience as the Digital Business Director for Toyota & Lexus at mSix&Partners.

Before joining mSix&Partners, Carolyn worked as a Client Business Director, Digital at Manning Gottlieb OMD from 2016 to 2017. Prior to that, they were the Media Planning & Efficiency Manager at Virgin Holidays in 2015, where they led the media planning strategy and digital marketing activities.

In 2014, Carolyn worked as the Digital Marketing Manager at BBC Global News Limited, where they devised and implemented the digital consumer marketing strategy for BBC's global news products. Carolyn also has experience as the Head of Paid Media/Account Director at 8 Million Stories Ltd from 2013 to 2014.

Carolyn's earlier work experience includes roles at DigitasLBi (formerly bigmouthmedia) and Bigmouthmedia, where they served as the Digital Account Director, Senior Digital Account Manager, Senior PPC Account Manager, and PPC Account Manager. Carolyn started their career as a Digital Recruitment Consultant at PFJ in 2005.

Overall, Carolyn Simpson has a strong background in data strategy, digital marketing, media planning, and account management.

Carolyn Simpson attended Leeds Beckett University from 2000 to 2004. Carolyn graduated with a 1st Class Honours degree in Public Relations, specializing in Marketing.