Veronica M.

Head Of Earned Media Strategy + Innovation at MSL Group

Veronica M. has extensive experience in communications, marketing, and PR. Veronica is currently the Head of Earned Media Strategy + Innovation at MSL (Global), where they are responsible for developing new product offerings to enhance their earned media capabilities. Prior to this, they were the SVP of Consumer Marketing at Mark Anthony Brands, Inc., overseeing strategic planning and the master brand for popular alcoholic beverage brands. Veronica also served as the VP of Consumer Marketing at MSL (Global), working on global communications and brand strategy.

In addition to their corporate roles, Veronica founded The Humanity Lab, an incubator for change that partners with organizations to provide pro-bono creative resources. Veronica has also held various leadership positions at LIFT, Inc., Audi of America, So Noted Public Relations, AARP, Weber Shandwick, Loyola University Chicago, and John Hopkins University, where they taught courses on communications and PR. Veronica is skilled in strategic planning, brand development, cross-functional team leadership, and change management.

Veronica M. holds a Master's degree in Public Relations and Corporate Communications from New York University. Veronica also obtained a Bachelor's degree in both History and Political Science from North Carolina Central University.

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