Maria Virginia Fiorini

Maria Virginia Fiorini is a seasoned branding and marketing professional with extensive experience in developing brand strategies and communications. As Co-Founder and Brand Strategy Director at USINA since 2016, Maria focuses on fostering meaningful brand-audience relationships. Concurrently, Maria serves as Brand and Communication Advisor at Multilem Worldwide, specializing in creative strategy and brand identity. Previous roles include Head of Marketing Communication at Galeno, where Maria led the marketing department and strategic positioning, and earlier positions in customer relationship management and direct marketing with Galeno and ING. Maria holds an Executive Master in Brand Management from IADE and a Licentiate degree in Marketing and Publicity from Universidad de Ciencias Empresariales y Sociales.