Laura A. Morais

Laura A. Morais has a diverse range of work experience in the advertising and media industry. Laura A. began their career as an E-commerce Assistant at Livraria Saraiva in 2010. Laura A. then moved on to roles at Aunica - The Tagnology Company, Realmedia Latin America, Predicta, IMS Internet Media Services, Gamned!, KAYAK, EXAME, Bloomberg Línea, and most recently multilocal.

At Bloomberg Línea, Laura served as the Head of Advertising Operations and MarTech, where they implemented advertisement operations and processes for the development of the largest media portal in Latin America.

During their time at EXAME, they held the position of Head of Performance, responsible for growing and managing the performance marketing team. Laura also oversaw the execution of Facebook Business Manager, Google Ads, and Linkedin Ads operations, as well as managing programmatic buying through a media agency.

At KAYAK, Laura served as a Systems and Ad Operations Executive, responsible for troubleshooting ad issues and providing trainings on new products and tools. Laura A. then transitioned into the role of Senior Account Manager - Performance, where they managed big advertising accounts and guided clients on creative development and campaign implementation.

Earlier in their career, Laura held positions at Gamned! as a Key Account Manager, IMS Internet Media Services as an Account Manager for Foursquare, Realmedia Latin America as a Traffic Analyst, Aunica - The Tagnology Company as a QA and Client Services professional, and Livraria Saraiva as an E-commerce Assistant.

Overall, Laura A. Morais has a strong background in advertising operations, performance marketing, account management, and digital marketing strategy.

Laura A. Morais obtained a Bachelor's degree in Advertising from Fundação Escola de Comércio Álvares Penteado, graduating between 2007 and 2012. Laura A. later pursued a Postgraduate Degree in Strategy, Practice, and Performance at FIA Business School from 2020 to 2021. In addition to their formal education, Laura has obtained several certifications including Digital Product Leadership from Tera in October 2019, Soap Slides from SOAP - Apresentações Profissionais in December 2017, Java for Entrepreneurs from Let's Code Academy in May 2017, Curso Livre - Mídia Programática from IAB Brasil in December 2016, IMS Certification on Foursquare from IMS Internet Media Services in September 2015, and Design de Interiores from Centro Universitário Belas Artes de São Paulo in September 2014. Laura A. also has a QA - Doubleclick Studio certification from Google, although the specific date of completion is not provided.