Svetlana Popova

Svetlana Popova is an experienced CRM marketing professional currently serving as a CRM Marketing Manager at Muse Group since July 2022. Previously, Svetlana held the position of CRM Lead at Yandex, where responsibilities included leading the Geoservices CRM Marketing Team and launching automatic push notifications. Prior to that, Svetlana worked as a Senior CRM Marketing Manager at VK, focusing on communication strategy development and enhancing user engagement through various marketing tactics. Additional experience includes roles at Yula, Lamoda Group, and Kalyaev, with early career positions in product and purchasing management at Digital Systems and Oracle. Svetlana holds a Master's degree in Computer Science from the Russian State Social University and has pursued further education in marketing and business development.