Päivi P.

Päivi P. is an experienced marketing professional with a strong background in digital marketing and communication. Currently serving as a Marketing Planner at the Finnish Heritage Agency since August 2017, Päivi also holds a lecturer position at the University of Eastern Finland, specializing in social media, eBusiness, CRM-based direct marketing, and digital marcom since October 2012. Additionally, Päivi has been involved as a lecturer at various Universities of Applied Sciences since September 2011, focusing on topics such as online marketing and web analytics. Previous roles include Digitalist at Savonlinna Opera Festival, Ltd., and Country Manager for Interactive Marketing Services at Hewlett Packard. Päivi's career began at MTV Oy / Alma Media Oyj, where responsibilities included project management and marketing communications planning. Päivi holds a Master’s Degree in Communications, Political Science, and related fields from the University of Helsinki, as well as educational experience from Université Paris-Sorbonne.