Janine Richards

Janine Richards is a dynamic CRM Marketing Specialist with over 4 years of experience in executing effective marketing strategies across various platforms, including Email, WhatsApp, SMS, and In-App Mobile. Currently at MWEB since September 2022, Janine is skilled in managing CRM platforms such as Emarsys, Sendgrid, and Mailchimp, focusing on campaign optimization and analysis to enhance engagement and revenue. Previous roles include consumer and SME marketing at RSAWEB, freelance marketing management, and brand activation for FMCG brands at Tradeway and Urban Striker. Janine holds a Bachelor's Degree in Marketing from Cape Peninsula University of Technology, along with several other marketing qualifications.