Raphaël Labouré

Raphaël Labouré is the Head of Growth at MWM. Raphaël has over 7 years of experience in the video game industry, with a focus on growth marketing.

Previously, Raphaël was the Head of Growth Marketing at Outplay Entertainment Ltd, where they led a team of 20 people responsible for UA, Creative, Product Marketing & ASO, Ad Monetisation, CRM, CS, and CM. Raphaël was responsible for post-launch performance analysis of Crafty Candy Blast, marketing board slides template improvements to highlight business product performance, and team structure and workload calculation to anticipate next launches.

Before that, Raphaël was the Senior Marketing Manager EMEA at Wargaming and the Senior Digital Marketing Manager at Bigben Interactive. Raphaël started their career as a Marketing & Social Media Manager at Square Enix.

Raphaël has a proven track record in growt

Raphaël Labouré studied electricity and computer science at IUT "A" in Lille, France. Raphaël then went on to earn a Higher National Diploma in the same field.

Raphaël Labouré reports to Jean-Baptiste Hironde, CEO. They work with Ilona Huynh - Head of Talent, Rémi Thivolle - Head of Finance, and Damien Delepine - Head of Cloud, Web & Big Data.