Beth Schneider

Beth Schneider has worked in the market research field since 1987. Her first role was as a Senior Market Research Manager at Cheskin Research/Macro Consulting, where they completed research for numerous companies including Apple, Pepsi, Hormel, Frito Lay, Kraft General Foods and Levi's. In 1996, they moved to Nestle as a Senior Research Manager, where they led research for juice and tea businesses and conducted equity and positioning work for a juice product that led to a successful advertising campaign. In 1997, they joined Chevron as a Senior Research Manager and was responsible for advertising research, customer experience and convenience store research, and consolidating market share and pricing analysis across Chevron businesses. In 2000, they became VP Strategy and Research at mPower, where they developed the research function and was responsible for all research to help drive product roadmap and marketing strategy. In 2001, they joined Intuit as Director Market Research, leading corporate and small business research teams. Finally, in 2016, they joined MyHealthTeam as Senior Research Director and Research Director, responsible for conducting research that helps bring the voice of members to partners, including drug manufacturers, national pharmacies and bio-tech firms.

Beth Schneider attended Stanford University where they completed a Doctoral program in Educational Psychology. Prior to that, they earned a Bachelor's degree in Psychology from San Francisco State University.