Yeonjee Shim

Yeonjee Shim currently serves as the Growth Marketing Team Lead at Myrealtrip since June 2023. Prior to this, Yeonjee held several key roles at Masspresso, including Business Unit Lead, CEO Staff for Strategy/Planning/Execution, Marketing Director, and Marketing Team Lead, achieving significant revenue improvements and MAU growth from 400,000 to 1.2 million during tenure. Notable accomplishments include optimizing marketing efficiency, establishing mid-to-long-term growth strategies, and executing successful user acquisition campaigns across multiple countries. Yeonjee's earlier experience as Operation Manager at Kurly focused on logistics efficiency through the introduction of new materials and process optimization. Education is from Seoul National University with a bachelor's degree in economics.