Jose Patricio Caceres Leal

Jose Patricio Caceres Leal is an experienced ecommerce and marketing professional with a strong track record in leading digital commerce channels and enhancing retail intelligence. Currently serving as Ecommerce Manager at Nacional Librería since September 2022, Jose Patricio oversees sales and profitability for various online platforms. Previously, as Ecommerce Commercial Manager for Yáneken, responsibilities included managing ecommerce operations for multiple brands. At Perfumerías Maicao, Jose Patricio established the Marketing Intelligence area and led initiatives for conversion planning. Early career experience includes roles at Viña Concha y Toro, where data consolidation and market analysis were key focuses, and VTR, where budgeting and efficiency improvements were prioritized. Educational qualifications include a Diplomado en E-Business from Pontificia Universidad Católica de Chile and a Ingeniería Comercial from Universidad de Santiago de Chile.